Shopping in Sofia offers a blend of traditional markets, modern malls, and charming boutiques, making it an exciting experience for all types of shoppers. For a taste of local culture, visit the **Zhenski Pazar** (Women’s Market), one of the oldest and largest markets in Sofia, where you can find fresh produce, local delicacies, handmade crafts, and Bulgarian textiles.

For a more contemporary shopping experience, head to **Vitosha Boulevard**, Sofia’s main shopping street. Lined with international brands, designer stores, and trendy cafes, it’s the perfect place for a leisurely shopping spree. The **Serdika Center** and **Sofia Ring Mall** are two of the city's largest shopping centers, offering a wide variety of fashion, electronics, and home goods.

Sofia also has plenty of unique shops where you can purchase traditional Bulgarian products, such as **rose oil**, **hand-painted ceramics**, and **woolen garments**. For those seeking one-of-a-kind items, the city’s artistic boutiques and vintage stores, particularly in the **Sveti Nedelya Square** area, are great spots to explore.

Whether you’re hunting for local souvenirs, international brands, or handcrafted treasures, Sofia’s shopping scene is diverse and offers something for every taste.